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Email Outreach

Email Outreach

Marketing Coordinator

Date

April 2023

Conducted targeted email outreach campaigns to bloggers, news sites, and partners to promote articles, secure backlinks, and build strategic relationships. Used tools such as Hunter.io, GMass, and Google Sheets for lead sourcing, personalization, and campaign tracking. Crafted engaging email sequences and subject lines with a high open and response rate, focusing on value-based messaging and relationship-building. Maintained outreach pipelines and follow-up processes to ensure consistent communication with prospects. Collaborated with writers and marketing teams to align outreach efforts with SEO strategies and content topics. Monitored campaign performance metrics such as open rates, click-through rates, and reply rates to continuously improve results. Ensured compliance with anti-spam guidelines and followed ethical cold outreach best practices.

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