CRM Management

Successfully managed and optimized campaigns using HubSpot, Mailchimp, and Klaviyo, ensuring consistent brand messaging and audience segmentation. Developed and scheduled automated email workflows, boosting customer retention and increasing open and click-through rates by applying A/B testing and performance analytics. Leveraged CRM tools to track and analyze customer behavior, improve engagement strategies, and align email marketing with broader sales funnel goals. Implemented personalized customer journeys based on data-driven insights, supporting lead nurturing, upselling, and re-engagement campaigns. Coordinated with marketing and design teams to ensure seamless execution of targeted email content across multiple platforms. Regularly cleaned and segmented email lists to maintain deliverability and compliance with GDPR and CAN-SPAM regulations.