Social Media Strategy

Developed and executed data-driven social media strategies across platforms including Instagram, Facebook, LinkedIn, and TikTok, aligned with brand goals and audience engagement. Created engaging content calendars and visual campaigns that increased follower growth, brand visibility, and user interaction. Utilized analytics tools (Meta Insights, LinkedIn Analytics, Buffer, etc.) to track KPIs such as reach, engagement rate, and conversions—adjusting strategy based on performance. Collaborated with cross-functional teams to align messaging across digital channels, ensuring consistent brand voice and visual identity. Leveraged trending content formats, hashtags, and platform features (like Reels and Stories) to maximize organic reach and community engagement.